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Sitematch London team in London to MIPIM ride

Tue 18th March 2014, 12:02 pm

3Fox International managing director Toby Fox has successfully completed a bike ride from London to Cannes with Team Sitematch, as part of the Cycle to MIPIM charity bike ride.

Fox said he felt “exhausted but totally elated” at having participated in the 1,452 km adventure, with 3Fox corporately raising £32,500 in sponsorship for Team Sitematch, in addition to Fox's personal fundraising of over £1,300. The whole event has exceeded its target, raising £250,000 for the Coram charity.

“I am delighted to have met such a huge personal challenge and to have played my part in the great 3Fox team's incredible efforts for such a wonderful cause – it’s up there for me as one of the best experiences ever.

"In the darkest moments I was 100 per cent reliant on Pat Hayes, Brendon Walsh, Tim Pearce and David Hutt and I'll never forget the help they gave me. Now I'm off for a shower!”

The Cycle to MIPIM bike ride is in aid of children’s charity, Coram – which offers direct, practical help and emotional support to vulnerable children, young people, and their families: finding adoptive families for children in need of loving, permanent homes, helping traumatised children express their pain through art and music and providing supported housing to young care-leavers and homeless people.

Sitematch was not only represented in the bike ride, but also at MIPIM, where 65 guests from the private and public sectors met at a Sitematch Lunch

On the road: The Cycle to MIPIM challenge 2014

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