Getting to know Toby Fox
Wed 18th December 2013, 2:04 pm
The Sitematch concept was created in 2012 by publishing and events company, 3Fox International. As the year draws to a close, we speak to managing director Toby Fox, who reveals a tale of a surprising gift and talks about his plans for the festive period.
As the managing director of 3Fox International, what is your favourite magazine the company has produced and why?
That would have to be the first issue of Southwark magazine – it was the first of its kind. I don’t think anyone had produced something in exactly that way before. It invented a business model that became the foundation of the company and it’s still going strong, 10 years later.
Southwark came about through sitting down with the council and working out how to reflect the excitement of their regeneration projects, and the fact that they were worth billions of pounds, in a way that embodied the partnerships that would deliver the projects – it really showed the council and the private sector working together.
Who has been your biggest inspiration?
My dad, who did it all before, and much better, albeit in simpler times. He created something out of nothing and ended up with a successful publishing business where people enjoyed working.
Being a whisky connoisseur, what is your favourite drop and why?
I favour a Bowmore 17-year-old, though I’m told that this is sadly now out of production. I’ve yet to taste a bad whisky but I’ve not tasted anything that will touch Bowmore 17 - but I would be happy to be proven wrong!
What are your three favourite albums?
Astral Weeks by Van Morrison, Rough Mix by Pete Townshend and Ronnie Lane, and the third would be a different one each week. At the moment it’s the Neil Young live album called Live Rust. Maybe next week it’ll be something from the current century!
What was your worst ever Christmas gift?
I don’t think I could answer that. You reach a certain age and you are bound to have had one or two duds. However, I could tell you the worst gift someone else ever received - my sister was once given a fossilised dinosaur poo! It was given in the spirit of being a unique and amusing gift - I might have found it interesting, or at least funny, but my poor sister didn’t see the joke and I can’t blame her.
What are your plans for Christmas this year?
This Christmas I will be at home with the family. It will be a very traditional affair with turkey and all the trimmings.
There’s something about turkey sandwiches with mayonnaise on Boxing Day that is quite unique. In terms of Christmas movies, if The Great Escape is on at Christmas we will definitely watch that. I found out fairly recently that one of my mother’s relations was one of the officers who escaped, I think he was one of the main instigators, and was shot, which adds a new degree of excitement to watching it.
We’re big Chelsea fans in the family and I will be going to both home games over the festive period. Do I think they will win? I never think they will win and usually I have been proven right over the years, although things have gotten a little better in recent times!