Exclusive: Negrini to leave Newham for Croydon

Tue 26th November 2013, 2:31 pm

Jo Negrini, Newham Council's director of strategic regeneration, planning and Olympic legacy, has announced that she is leaving the borough to take up a leading role in the ongoing regeneration of Croydon.

Negrini has spent almost four years in Newham and will take up the post of executive director regeneration at Croydon Council in early 2014.

Her role has entailed working on successful developments, such as the Olympic Park, Westfield, Stratford City, Canning Town and recently, major deals such as Asian Business Ports' £1 billion scheme for the Royal Albert Dock, which aims to become London's third business district.

Negrini’s announcement comes just as the London Borough of Croydon grants consent to the outline planning application for Westfield and Hammerson’s £1 billion redevelopment of the Whitgift Centre, which is estimated to create 5,000 jobs.

Prior to working in Newham, Negrini was director of regeneration at the London Borough of Lambeth, where she led the Brixton Windrush Square project.

Negrini said: "As the London market continues to heat up, Croydon, similar to Newham, is well placed to provide an alternative location that provides better value for money. My work at Newham has taught me about how to sell a place to investors and how to ensure that investment translates to improving the quality of residents’ lives. I’m very much looking forward to using this experience in Croydon.”

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